From heirloom engagements to everyday luxury, Shenandoah Gold brings you expertly curated fine jewelry and watches — crafted with care and priced with honesty, right on Newton's downtown square.
Serving Newton since day one
Made just for you
Certified & authenticated
We combine old-fashioned craftsmanship with a personal touch that makes every visit memorable.
From battery replacements to full restorations, our skilled technicians keep your timepieces running perfectly. We service all major brands.
Have a vision? We bring it to life. Whether it's an engagement ring, a memorial piece, or a one-of-a-kind statement, we design it together.
Every piece we sell comes with confidence — genuine metals, certified stones, and transparent pricing with no surprises at checkout.
Find the perfect piece without the stress. We offer flexible financing options so you can wear what you love today.
Need to know what your piece is worth? Our certified appraisers provide detailed evaluations for insurance, resale, or estate purposes.
Right on North College Avenue in the heart of Newton. Easy to find, easy to park, and always a warm welcome when you walk in.
Discover hand-picked selections for every occasion — from subtle everyday wear to show-stopping statement pieces.
Shenandoah Gold isn't just a store — it's a part of Newton's story. We opened our doors on North College Avenue with a simple belief: everyone deserves access to beautiful, quality jewelry without the big-city markup or the pushy sales floor.
Our team takes the time to understand what you're looking for, whether it's the ring of a lifetime, a reliable watch repair, or a small gift that means everything. We treat every customer like a neighbor — because that's exactly who you are.
Don't just take our word for it — hear from the people who trust us with their most meaningful moments.
"They helped me design the most beautiful engagement ring for my fiancée. The whole experience felt personal and special — not rushed at all. She absolutely loves it!"
"I brought in my grandmother's broken watch thinking it was beyond saving. Shenandoah Gold restored it to perfect working condition. I'm so grateful — that watch means everything to me."
"Honest, knowledgeable, and genuinely friendly. They never push anything on you and always explain your options clearly. This is my go-to jewelry shop — I keep coming back."
Visit us downtown or give us a call — we'd love to help you find something special.
Have a question or want to schedule a visit? We're here for you. Drop us a line or stop by our shop anytime.
121 N College Ave
Newton, NC 28658
Mon – Fri: 9:00 AM – 6:00 PM
Saturday: 10:00 AM – 4:00 PM
Sunday: Closed
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